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minimum was founded in 1997 as a retail store in the city of aarhus in denmark but quickly developed into an independent brand. Today minimum consists of a dedicated team of more than 70 employees with a steady drive, informal tone and a great appreciation of the daily work that they’re carrying out. the headquarter of minimum is located in an old shipyard that has been repurposed into an authentic and open office environment at the industrial habour of aarhus.
minimum creates several annual collections and we pride ourselves in selectively picking out just the right designs and fits for each collection. the philosophy is to create eclectic, scandinavian fashion products of sublime quality – always at the right price. We produce both the versatile classics for the basic wardrobe and the unique, eye catching styles that are perfect for those special occasions.