Noticing a gap in the market for price pointed, high-end occasion wear, Australian Fashion Labels Creative Director Melanie Flintoft launched Keepsake The Label, enlisting the help of Head Designer Carmen Dugan. Since its inception, the brand has developed from alternative party wear into luxury, sophisticated occasion wear. Producing eleven collections annually, Keepsake continues to celebrate strength and femininity through fashion.

Keepsake’s high-end appeal has found a following with celebrities and style icons, with Kendall Jenner, Gigi Hadid, Carrie Bickmore, Louise Roe, Bec Judd, Aisha Jade and Kylie Minogue among its high profile supporters.

The Keepsake Girl continues to grow and change - understanding the need to adapt with current trends, interpreting them in her own way. Knowing it’s not always what you wear, it’s how you wear it - and most importantly how it makes you feel.